Route 66 was established in 1997 by Paul Mischis. Previously known as Downtown Denim, the store has a long history of being a top destination for denim.

The name and theme of the store was inspired by Paul's love for the American denim history, and the rustic traditional feel of America's most famous road, stretching from Chicago to Los Angeles. Traditional denim brands have always been our main focus led by Levis, Lee and Wrangler.

Route 66 has always worked on supplying the latest brands in streetwear and keeping a new fresh look every season, now stocking brands such as Adidas Originals, Onitsuker Tiger, Superdry, LTB Denim and many more.